Location: Glendale Los Angeles, CA

Team: Moniker Design Studio, Confidante, Sony DMPC

Scope: Build-out of the space including custom fixtures, partitions, seating, and displays.

We worked with a branding agency out of Nashville called Confidante to translate the Sony Alpha brand into a mixed use space that blended retail showroom with event space and product support for Sony Pro's include Hollywood directors and cinematographers. Taking an empty warehouse, we used the concept of the "Hero's Journey" to create a series of unique spaces and transitions that lead people through a series of symbolic representations of storytelling.